SalmaHayek has been a spokesperson for Avon cosmetics since February 2004. SalmaHayek formerly acted as spokesperson for Revlon in 1998.SalmaHayek in 2001, she modeled for Chopard and was featured in 2006 Campari adverts as photographed by Mario Testino. On April 3, SalmaHayek helped introduce La Doña, a watch by Cartier inspired by fellow Mexican actress María Félix.
Salma Hayek was also featured in a series of Spanish language commercials for Lincoln cars. Consequently, sales of the Lincoln Navigator among Hispanics increased by twelve percentage points.
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